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Magazines

Revue Française du Marketing 1999 (N. 172)

Ce numéro spécial consacré au parrainage sportif prend encompte cette double perspective sociétale d'abord et managérialeensuite. Il existe au moins deux manières de cerner le concept de parrainage sportif. La...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 1999
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Citation

, A. (1999a, February 01). Revue Française du Marketing 1999 (N. 172). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-1999-n-172-


Research papers

Sport sponsorship in isolation versus its integration into classical advertising

The following paper - focussing mainly on Germany - aims to provide some insight and a better understanding about the effectiveness of sport sponsorships. Firstly, an outline about the status of the German sponsorship market is given in order to show...

Catalogue: Seminar 1995: Advertising, Sponsorship And Promotions
Authors: Gabi Koschler, Jurgen Merz
Company: GfK
June 15, 1995
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Citation

Koschler and Merz (1995a, June 15). Sport sponsorship in isolation versus its integration into classical advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sport-sponsorship-in-isolation-versus-its-integration-into-classical-advertising


Research papers

Sports coverage in daily newspapers

This report covers our findings on peoples’ use, views and opinions of the sports coverage of the Daily Express and its three main rivals - the Daily Mail, the Daily Telegraph and the Daily Mirror (plus in Scotland, the Daily Record)....

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Iain McLellan
November 25, 1987
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Citation

McLellan, I. (1987a, November 25). Sports coverage in daily newspapers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sports-coverage-in-daily-newspapers


Research papers

Using sources of readership data for editorial research

This report covers our findings on peoples' use, views and opinions of the sports coverage of the Daily Express and its three main rivals - the Daily Mail, the Daily Telegraph and the Daily Mirror (plus in Scotland, the Daily Record). Information has...

Catalogue: Seminar 1987: Publishing For Optimum Profit
Author: Jochen Hansen
Company: Institut für Demoskopie Allensbach GmbH
November 25, 1987
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Citation

Hansen, J. (1987a, November 25). Using sources of readership data for editorial research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-sources-of-readership-data-for-editorial-research


Research papers

Sporting activities

This paper shows a brief analysis of the present-day situation in Austria with regard to skiing - a sporting activity which is of great importance in that country. The paper focuses on the local market situation, in this case the population of...

Catalogue: Seminar 1982: Classifying Consumers
Author: Werner Till
Company: GfK
June 15, 1982
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Citation

Till, W. (1982a, June 15). Sporting activities . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sporting-activities-